Joana Lizarondo
AKAY Care
Date: January 2024
Client: Akay Cares
Skills: Branding, Logo & Layout
AKAY Care Services is a family-owned domiciliary care provider built on the values of genuine care, respect, and empathy. Like a loving family, we are committed to treating every service user with compassion and dignity.
Akay's passionate team goes beyond care delivery—we uphold a true sense of responsibility toward our clients and their families. With strong family values at our core, we strive to provide the highest quality care that every loved one deserves.
BRIEF
I know Bien from university, and we recently reconnected at a reunion where we had a great conversation. He mentioned that he was looking for someone to help redesign their brand, including a new business card and brochure design, as well as creating content for their social media and managing their website.
During my internship at his company, we collaborated on a refreshed logo and developed new layouts for both the business cards and brochures - examples of which are included below. Although they had an existing but undeveloped brand guideline, I worked closely with Bien to refine and establish a more cohesive and consistent visual identity.
OId Logo
New Logo
OId Business Card
New Business Card
Brochure
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